One inbox, shared by your team
Multiple people can manage WhatsApp conversations at the same time, with shared visibility across every enquiry.
TURN WHATSAPP INTO A BUSINESS CHANNEL
WhatsApp for Business
Bellcom's Business Chat gives your team one managed WhatsApp for Business platform, with shared inboxes, routing, automation and reporting all built in.
BUSINESS MESSAGING, MANAGED PROPERLY
WhatsApp without the workarounds
WhatsApp works brilliantly for customers. For businesses, it can get messy fast. One person has the phone. Someone else needs the chat history. Enquiries get forwarded around. Out-of-hours messages sit unanswered. Nobody has a clear view of what’s been dealt with. Business Chat fixes that.
Get messages to the right person
Assign conversations to individual users or teams, so customers spend less time being passed around.
Handle more conversations at once
Your teams can manage multiple chats simultaneously without tying up phone lines or keeping customers on hold.
Keep business conversations within the business
Customer communication stays inside a central, managed platform instead of sitting on personal devices.
WHY WHATSAPP FOR BUSINESS?
Make it easier for customers to talk to you
Customers don’t always want to fill in a form, wait on hold or send an email into an inbox and hope for the best. WhatsApp gives them a quicker way to start the conversation. Add it to your website, connect it to your ads or use it when a customer can’t get through on the phone. Their message comes straight into Business Chat, where your team can pick it up and deal with it right there and then.
More ways to get in touch
Let customers start a conversation from your website, social channels, campaigns or existing contact points.
Faster responses
Route enquiries automatically and give the right teams and departments visibility from the start.
Better conversations
Send links, documents, images and other useful information in the same place the conversation is taking place. No switching to email for follow up.
Fewer missed opportunities
Turn missed and overflow calls into WhatsApp conversations your team can pick up instead.
WhatsApp for Business
One less platform for you to figure out
The technology is only useful if it fits the way your business works. Bellcom helps you set WhatsApp for Business up around your teams, your customer journeys and the systems you already use. From WhatsApp and telephony to integrations and ongoing support, you’ve got one team responsible for making it all work together.
00%
Of WhatsApp messages get read
WhatsApp for Business
Let the simple stuff handle itself
Customers get the answers they need without waiting for someone to pick up the chat. Business Chat can share information, answer common questions and keep the conversation moving, then hand over to your team when a real person needs to step in.
Faster replies for customers. Less repetitive work for your team.
WHAT WORKING WITH BUSINESS CHAT LOOKS LIKE From incoming message
From incoming message
to the right person
A customer starts a WhatsApp conversation. Business Chat takes it from there.
Receive
Messages arrive in one central inbox, whether the customer comes through your website, an advert or WhatsApp directly.
Result that speak for themselves
From customer enquiries to day-to-day communications, see how Bellcom helps businesses use WhatsApp to make conversations quicker, easier and better managed.
1st Avenue Estate Agents
2
branches connected through one setup
WHATSAPP AND YOUR PHONE SYSTEM
Let the simple stuff handle itself
Not every message needs someone to pick it up manually. Business Chat can automate replies, capture information and pre-qualify all inbound enquiries before handing the conversation off. It means less copy-paste for your team and less waiting around for customers because when a real conversation is needed, someone can step in with the context already there.
Template messaging
Create and manage approved message templates for repeat customer communication.
CRM and contact integration
Bring contacts in from existing systems and connect Business Chat into the other communication and collaboration tools your team use.
Reporting and analytics
See message volumes, response activity and how conversations are being handled across the team.
No voicemail tennis
Turn missed calls into WhatsApp conversations your team can pick up and keep moving.
No repeated callbacks
Give customers another way to respond, without going back and forth trying to catch each other.
No leads lost
Keep missed and out-of-hours enquiries visible, assigned and ready for someone to follow up.
MORE THAN A SHARED INBOX
The old way vs the Business Chat way
Personal WhatsApp numbers, chats sitting on individual phones and customer conversations never making it into the CRM. Business Chat puts an end to it, bringing every message into one central, managed platform your whole team can work from.
Shared access
The old way
One phone, one account, one person holding all the conversations.
The Bellcom way
Multiple users managing WhatsApp from one central platform.
Clear ownership
The old way
Messages forwarded around with no clear idea who’s dealing with what.
The Bellcom way
Chats assigned and routed to the right person or team.
Faster responses
The old way
Customers waiting while someone finds the right person to reply.
The Bellcom way
Enquiries routed quickly, with the full conversation already there.
Fewer missed enquiries
The old way
Missed calls, out-of-hours messages and overflow disappearing into a queue.
The Bellcom way
Calls can move into WhatsApp, giving customers another way to keep the conversation going.
Useful automation
The old way
The same questions answered manually, over and over again.
The Bellcom way
Automated replies and virtual assistants handle the repetitive stuff before your team steps in.
Proper visibility
The old way
No real view of message volumes, response activity or what’s being handled.
The Bellcom way
Reporting and analytics give you a clearer picture of how customer conversations are being managed.
Connected systems
The old way
WhatsApp sitting separately from your CRM, website and wider customer journey.
The Bellcom way
Business Chat connects into the tools and channels your team already uses.
WHATSAPP FOR BUSINESS FAQs
What you need to know about WhatsApp for Business
The usual WhatsApp for Business questions, answered. Here’s the useful stuff before you decide whether Business Chat is right for your team.
What is WhatsApp for Business?
WhatsApp for Business gives organisations a way to communicate with customers through WhatsApp using business-specific tools rather than relying on individual personal accounts. Bellcom Business Chat takes that further with shared access, routing, automation, reporting and integrations designed for teams handling customer conversations at scale.
Can more than one person use the same WhatsApp business account?
Yes. Business Chat is designed for teams, so multiple users can access and manage customer conversations through the central platform.
Can WhatsApp messages be routed to different teams?
Yes. Conversations can be assigned and routed to different users or departments, helping enquiries reach the right person faster.
Can we use WhatsApp on our website?
Yes. And that's one of the best perks of the platform. Customers can be given the option to start a WhatsApp conversation directly from your website.
Can we automate WhatsApp messages?
Yes. Automated replies, notifications and virtual assistant journeys can be used to handle common interactions and collect information before passing the conversation to a member of your team.
Can we use WhatsApp for missed calls?
Yes. Business Chat can be used as part of a call-deflection journey, giving customers the option to continue the conversation through WhatsApp when calls are missed, overflow or arrive out of hours.
Is Business Chat suitable for sales and customer service teams?
Yes. It can be used across both sales and service environments where multiple people need to respond to customer messages while keeping visibility of the wider conversation.
WHATSAPP FOR BUSINESS
Give customers another way to reach you. Without creating another inbox to manage.
One WhatsApp business platform. Shared across your team. Routed properly. Managed in one place.