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Food Distribution

From costly legacy phones to a modern 3CX system

Upstream Seafoods was paying a premium for a phone system its provider would no longer support. Bellcom replaced it with a modern 3CX setup, better support and lower ongoing costs.

1

Legacy system replaced

100%

Local support

3CX Phone System
Upstream Seafoods Logo
Client
Upstream Seafoods Ltd
Industry
Food & Seafood Distribution
Location
Croydon
THE CHALLENGE

Out of pocket, out of support and stuck with an ageing phone system

For over 10 years, Upstream Seafoods had been using a phone system provided by BT and were paying a premium for priority support. When Chris, the owner of Upstream Seafoods, recently contacted BT to request a simple change to their phone system, he was surprised and frustrated by the response received from BT.

Despite continuing to charge for priority support, BT informed Chris that his phone system was no longer supported and refused to assist with the change. This left the business feeling abandoned, unsupported and at risk – particularly concerning for a system that is critical to day-to-day operations. Chris was also increasingly dissatisfied with:

  • Very high ongoing costs
  • Slow response times
  • Limited features from an ageing system

A lack of clear ownership or accountability

Most importantly, he no longer felt confident that support would be available when was needed most.

THE SOLUTION

Replacing legacy telecoms with a modern 3CX phone system

After speaking with another local business owner, Chris was referred to Bellcom.

From the very first conversation, our approach was different. We took the time to listen carefully to Chris’s requirements, understand how the business uses its phones, and identify the pain points caused by the existing system and supplier relationship.

We then designed and implemented a modern solution by:

  • Replacing the unsupported legacy phone system
  • Deploying a modern 3CX phone system tailored to Upstream Seafoods’ needs
  • Ensuring minimal disruption during the transition
  • Providing clear guidance and ongoing support

The new system delivered improved reliability, additional features, and far greater flexibility. All at a more reasonable and predictable cost.

3cx Phone System | Bellcom
Manage and monitor incoming calls via 3CX Wallboard display in office | Bellcom
THE RESULT

Better business communications, lower costs and local support

Upstream Seafoods now benefits from:

  • A modern, feature‑rich 3CX phone system
  • Fast, responsive support from a local and friendly partner
  • A trusted relationship with a dedicated team who understands the business
  • Reduced costs and greater value for money
  • Confidence that support is available when it’s needed

Chris now has direct access to a support team he knows personally, rather than dealing with long wait times, call queues, and rigid processes.

WHY BELLCOM

Why local telecommunications support made the difference

For Upstream Seafoods, the difference was having a provider that would take ownership. After years of paying more for less support, Bellcom gave them a modern phone system, a local team they could reach directly and the confidence that someone would be there when they needed help.

Great company to deal with, outstanding service from start to finish.
Chris Smith , Director, Upstream Seafoods